Walmart and Tarrant Area Food Bank “Fight Hunger. Spark Change”
She or he may be a distant relative or your next door neighbor, but chances are you know one of six people, including one of four children in the North Texas area who struggle with food insecurity at some point during the year. From April 2 through April 30, North Texas residents can make a real difference in the lives of local families.
Walmart, Feeding America and Tarrant Area Food Bank today kicked off the fifth annual nationwide “Fight Hunger. Spark Change.” campaign online and in stores. Walmart and Feeding America are doubling their meal goal to help secure at least 200 million meals, increasing supplier participation to 14, and introducing the Walmart Credit Card as a new way for customers to get involved in the campaign. In another first, Walmart is uniting with social networking site, Nextdoor, to drive conversations in local communities across the nation on ways they can combat hunger.
“By working with Walmart, its 14 supplier partners and Synchrony Bank, we have an amazing opportunity to make progress towards fighting hunger in our community,” said Bo Soderbergh, executive director, Tarrant Area Food Bank. “This campaign will help increase awareness about the issue of hunger in America, allowing us to secure more local funds and ultimately provide more food to people in need in North Texas. We hope everyone will take action and participate in the campaign.”
Beginning today through April 30, Walmart is offering four ways that customers can get involved and fight hunger online, in-store and through social sharing to help secure meals for local food banks, including Tarrant Area Food Bank. Visit Walmart.com/fighthunger for further details. Here are the ways customers can participate in the fight against hunger.
- Purchase Product: For every participating product purchased at U.S. and Puerto Rico Walmart stores or on Walmart.com from April 2 – April 30, 2018, the supplier will donate the monetary equivalent of one meal ($0.10) on behalf of a Feeding America member food bank, up to applicable limits. Participating suppliers include General Mills, The Coca-Cola Company, Kellogg, Kraft Heinz, PepsiCo/Frito-Lay/Quaker, Bush Brothers, Clorox Sales Company, Conagra, Motts, Unilever, Maruchan, Pinnacle Foods, Post, and JM Smucker.
- Donate money to your local Feeding America food bank at participating Walmart stores in the U.S. and Puerto Rico. Donations can be made at the register to Tarrant Area Food Bank in increments of $1, $2, $5 or an amount chosen by the customer. Donating is also an option at the self-checkout (Scan and Go) register. When customers click “Finish & Pay” on totals over $10, it will trigger the prompt with details on donating.
- Make an online act of support: For every traceable post of campaign content with #FightHunger on Instagram and for every traceable share or retweet on Facebook and Twitter of campaign content, Walmart will donate $10.00 to Feeding America and for every click on the support button on the program website, Walmart will donate $1.00 to Feeding America, up to $1.5 million.
- Use the Walmart Credit Card: Synchrony Bank will donate the monetary equivalent of one meal ($0.10) for each Walmart Credit Card transaction made at Walmart stores and on Walmart.com during the campaign, up to $750,000.
The ‘’Fight Hunger. Spark Change.’’ campaign launches at a critical time. Nationally, one in eight Americans (41 million), including one in six children (nearly 13 million) struggle with hunger at some point during the year, according to the USDA. In Texas, it’s one in six adults and one in four children struggling with food insecurity.
“In communities big and small across the country, there are families struggling with hunger,” said Kathleen McLaughlin, president of the Walmart Foundation and chief sustainability officer for Walmart. “By working together during this campaign with our suppliers, customers and friends at Feeding America, we can help secure 200 million meals that will help those who need it most.” Last year, Tarrant Area Food Bank benefited from $187,000 dollars from Walmart’s campaign to fight hunger.
To learn more about the campaign, visit www.walmart.com/fighthunger. To download and use in its entirety with permission: A short film by Walmart and Nextdoor of the first event in Charlotte, North Carolina: https://walmartfilms.wistia.com/medias/2immiw8b7s?media_finished To embed the short film: https://youtu.be/TRCoNMywKS0 To download video and photos, visit https://corporate.walmart.com/newsroom